August 4th, doesn’t at first strike anyone as a date of any historic importance. Especially in Kansas City where it’s so hot you can literally fry an egg on the pavement (thank Willis Carrier for his invention of air conditioning).
But for Worlds of Fun fans August 4 should be a day to remember.
It was this day, 50 years ago, that Lamar Hunt, Chairman of Mid-America Enterprises announced a park that would be named “Worlds of Fun”. It was the first time any member of the public had heard the description of the park that would include seperate American, European, Scandinavian, African and Oriental themed sections.
Readers may ask “but wasn’t the park really announced in 1969?” The answer is yes and no. In January 1969 Lamar Hunt did announce a small theme park to be adjacent to Truman Sports Complex in partnership with Royals-owner Ewing Kauffman. Later in June 1969, Lamar Hunt announced that plans had changed to a 418-acre tract next to the incomplete I-435 and that he would be going forward with the project alone.
Then radio silence. There was no name for this planned park, there was no design, no concept art. For anyone knew it could have been a lark of an idea, one that would never actually happen. How many times have we heard that in Kansas City before?
And so the whole year of 1970 went without any public news about the park. Lamar Hunt later attributed the pause in publicity to unstable financial markets of the 1969-1970 recession. Lamar Hunt and Jack Steadman quietly moved forward with their plans as they attended the M.G.M. back lot auction in May 1970. During this historic auction Hunt acquired Cotton Blossom, Victrix and a number of other studio props to be used in the park.
Radio silence ended on August 4, 1971, when Mid-America Enterprises gathered over 200 local dignitaries and leaders at Commerce Tower to unveil plans for phase-one of a massive amusement complex in the Northland. It was to be called “Worlds of Fun” and not only did this “Worlds of Fun” have a theme, but the public was presented with the very first piece of concept art for the planned $20.5 million park. The 140-acre planned park would be followed by hotels, restaurants and other commercial facilities for visitors. Or at least, that was the plan.
During the 1960s and 70s several developers were opening master-planned theme parks on large, flat sites. But Lamar Hunt and Jack Steadman were goal-driven to be unique in the crowd. They tasked famed park-designer Randal Duell to use the rolling Clay County land’s natural features to create an amazing park immersed in beautiful landscaping. “We intend to have the most beautiful and exciting park every built. Every effort will be made to enhance the beauty of the site: Steadman told the Kansas City Star, “In fact, we have already marked the trees so that the contractor will not accidentally remove them” (Roberts, 1971, p. 7A).
And August 4th wasn’t just about announcing the name and landscaping either. Park officials were ready to promise Cotton Blossom from the movie “Show Boat”, A Sky Ride (Sky Hi), a flume ride (Viking Voyager), Victrix firing range, a petting zoo, and even a dolphin show. A “Speed Racer” ride that would “take visitors zipping through the trees, hills and valleys of the park” foreshadowed the classic Schwarzkopf roller coaster millions of guests would come to know as Zambezi Zinger.
The name “Worlds of Fun” was originally the idea of Jack Steadman. And truth be told though Worlds of Fun is often considered “Lamar Hunt’s Park” it in reality was the brainchild of Jack Steadman. Steadman first visited Disneyland in 1957 and came home with the idea of a Disneyland-like park for Kansas City. He persistently presented the idea to Lamar Hunt, who finally gave him the go-ahead in 1966. Steadman would take his family on fact-finding trips to parks across the country including Six Flags over Texas and Six Flags over Georgia. But Astroworld in Houston was arguably the most influential in Worlds of Fun’s development. Opening in 1968, Astroworld was also designed by Randal Duell and boasted an international theme. One ride, Le Taxi was nearly identical in name and in experience to Le Taxi Tour at Worlds of Fun. Most telling though is its early advertised slogan “Astroworld The Wonderful World of Fun!”. Coincidence? Maybe, maybe not. One thing is known is that various members of the Lamar Hunt organization originally disliked the “classless” name, but Lamar Hunt obviously came around to the idea and the name stuck. I would also like to think the name not only fit perfectly to a “world-themed” park, but also allowed Astroworld to live on in spirit after permanently closing in 2005.
Worlds of Fun may have first opened its gates on May 26, 1973, but the park truly began existence 50 years ago today. And as Lamar Hunt promised in 1971, Worlds of Fun still does bring “Adventure, enjoyment and fun” (Roberts, 1971, p. 1A) to guests 50 years after it was originally conceived.
Special Thanks to Todd Swetnam for copy editing this blog as well as Erin Gash for providing the color version of the concept art!
McDonald, J. (1969, January 21). “Giant Amusement Center Proposed. The Examiner, pp. 1-2.
Roberts, J. (1971, August 4). ‘Worlds of Fun’ Work to Start. Kansas City Star, pp. 1A, 1C
Roberts, J. (1971, August 5). Fun Park as Dividend. Kansas City Times, pp. 7A.
A New Northland Attraction: Jack Steadman: A Kid At Heart. (1973, May 30). Dispatch-Tribune.
Huge Fun Center Here: Lamar Hunt, Chief’s Owner Announces Proposed ‘Theme Park’ Similar to Disneyland to Be Built ion I-435 in Kansas City, North. (1969, June 1). Kansas City Star, pp. 1A, 6A.
